3D navigation experience for drivers and pedestrians in Malaysia and Singapore
SINGAPORE, 14 MAY 2010 —Sygic, a navigation software company, has launched a 3D navigation product Sygic AURA, which “delivers a futuristic, content-rich navigation experience for pedestrians and drivers today”.
The product is now available in Malaysia and Singapore.
The maps and navigation content in AURA are provided by Tele Atlas, which is the licensing business unit of TomTom N.V., a global provider of location and navigation solutions.
According to Sygic, “AURA combines professional car navigation with a pedestrian-centric application so that both drivers and pedestrians have access to information about the world around them, including 3D visuals.”
The product is designed for users of high-end smart phones and will be available for mobile users around the world, Sygic sources said.
Full 3D content displays
“Sygic AURA provides end-users with full 3D content displays including elevation, buildings and landscapes,” said a Sygic spokeperson. “The application leverages Tele Atlas maps and content including 2D City Maps, 3D Landmarks and Digital Elevation Models, which raise the clarity and reality of screen images and allow end-users to see exactly where they are and easily find what they want. Additionally, Sygic AURA includes millions of points-of-interest (POIs) and pre-installed wiki information, including city guides, hotel information, images and more to enrich the end-user’s turn-by-turn navigation experience and comfort during travelling.”
“Sygic AURA also delivers a combination of social networking and community-related features, including connected capabilities for real-time information to see a friend’s location or status and to look up weather information,” the spokesperson added.
“In Malaysia and Singapore, where mobile device users are very savvy and require the most innovative features, Sygic AURA exceeds their expectations for a dynamic, content-rich navigation product,” Rajive Chandra, director of Asia Pacific sales and marketing, Tele Atlas said.
“Sygic AURA is the first application on the market that goes beyond other mobile offerings to combine pedestrian and car navigation, map display, POI search and social networking, along with data-free access to pre-installed digital city guides and Wikipedia, letting the users drive, walk and meet, even at places they would never expect to be,” said Sygic CEO Michal Stencl. “It is also the first navigation application to utilise the 3D acceleration built in the iPhone chip providing for stunning 3D rendering speed and unrivalled user experience.”