In the old days, we paid many hundreds of Euros for our GPS devices and didn't get much in the way of value add from the map service we received so I'm all for updating my ageing devices with the latest maps and navcore features. I feel that the 700 Euros I spent on a Go 700 was a very high price and that Tom Tom have had some good revenue from me.
They have also had revenue from my iOS Europe purchase, my iPhone car kit, my Tom Tom XXL and traffic.
But 8 years on from the Go 700 and with the way Google, Android and iOS have moved into the market, Tom Tom is a company that's fighting to survive.
As a direct result of the competition you can buy the hardware and latest map for less than 100 euros today so perhaps it's time to let Tom Tom claw their way back into the market and keep afloat. Otherwise we will all suffer with a ceased map service.
So, by all means, buy navcore 10+ devices but lets keep them legitimate and remember that Tom Tom are even good to offer lifetime map updates on some of their products so thanks Tom Tom.
That way, we keep our map updates for our older devices and once our older devices finally die on us, go for the latest Tom Tom product with lifetime map updates.
Thanks Tom Tom!